Press
Debra Gruszecki, K Kaufmann and Mike Perrault
The Desert Sun, December 5, 2010

Side project maps out path toward popularity

As general manager at Acqua Pazza at The River for the past six years, Willie Rhine has developed an almost instinctive grasp of what keeps visitors and residents coming back to the Rancho Mirage eatery – quality, good value and good service. So, it's no surprise that when Rhine launched his own side project, City Pocket Maps, earlier this year, he put the same three selling points front and center. The pocket-sized, fold-up maps provide an easy-to-use street guide, plus information on local tourist attractions, and ads and discount coupons for popular restaurants and businesses. Rhine started with east and west valley versions of the map in March, and is now launching a second edition of maps for the 2011 season – east, west and a new LGBT version – all distributed at hotels, chambers of commerce and visitor centers across the valley.

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